Importance of Google Analytics in SEO

The Google Analytics is an important tool in SEO. Usage of Google Analytics helps SEO to know the visit details such as nature of visits, source of visits, page spending time etc in his website & published pages. An SEO Analyst can never forecast what will happen on the website after his integration. There can be more detailed reports on interaction of visitors, referral details, user navigation, bounce rate etc. in Google Analysitcs.  By usage of Google Analytics as a main tracking software, SEO can’t know about the visitors interaction, hits achieved through social media websites, organic visits ( visits came from search engines) etc. Google analytics can help SEO to track the leading pages in which visitors are landed and navigated. Since Google analytics is a free tracking analysis tools from the side of Google, there are many importance in developing SEO marketing strategies, reports, re-optimization practices, case study preparation, proposal creation etc. We can track visit details, traffic source, page spending time, new user returning user comparison etc. Features such as conversion optimization, goal conversion setting, referring network identification etc. are another important features of Google Analytics.

The persons who all are look into an SEO career have to learn Google Analytics and do the practices daily.

Mathew Antony

Go With SEO The Career Will Be There

Before 5 -10 years there are no professionals for the Search Engine Optimization because the Web masters managed the web sites and they applied some basic SEO skills for it. But the internet world began to grow and make money through the web sites, the Web masters could not manage it properly and then it became more reasonable to hire a dedicated SEO specialist than to have a Web master to do it. Now the demand for the SEO experts is high and it will be a safe career.

History of SEO

SEO is an art and the science of optimizing a web page in to the search engines like google, yahoo and bing etc. Also it is a skill developed by the continues practices. In the beginning of 21st century the world's largest building World Trade Center in America was attacked by the terrorists of Al-Qaeda. Then as usual the people from the world wide have interest to know about it. But when the people are started to search about it on Google, they were disappointed. It causes shame for the world's largest search engine and the engineers who all are working for it. It create a debate among them. As a result of this the Google had decided to provide their SEO starter guide to the public and the SEO profession began to grow.

Types of SEO Activities

 There are two types of SEO activities and those are
1.White Hat SEO
2.Black Hat SEO
 These types are related to the specific techniques used when trying to improve the search ranking of a web site.

White Hat SEO

The White Hat SEO is performed by the instructions delivered by the search engines and the results of it will be long lasting. It include research, analysis, re- write meta tags to be more relevant, content improvement and web redesign.

Black Hat SEO

The Black hat SEO is performed to get the higher rankings in an unethical manner. These are disapproved by the search engines. As a result of it the site will be eventually banned or penalized through lower rankings. It include keyword stuffing, link farming, hidden texts and links, blog comment spam.

If you like this post about Go With SEO The Career Will Be There, feel free to add your feedback through the comment portion.

Mathew Antony